A FASHION HISTORY ONLINE COURSE
Inside the Fashion Industry
Understanding today's Fashion Industry from its History
"I would highly recommend this course to anyone interested in learning about fashion history and common practices in the fashion industry. What makes this course different from other similar courses is that the lecturer is calling out problematic aspects of the industry, such as greenwashing and whitewashing, while also talking about the importance of diversity and sustainability. The lecturer Emma is great because she balances between being professional and being friendly which makes the whole experience of learning from her even more fullfilling! The only bad thing I would say is that I was left craving for more course content when it was all over!"
- Aurora
Build your fashion industry expertise.
Have you always wanted to learn more about your favorite industry? How does it work? What are its mechanisms?
In this course, you'll learn insider knowledge around the key aspects of the fashion system.
Learn from the past to the current present, how the industry has evolved in all its key areas: fashion media, production, retail, design, branding, sustainability...
Who is this course for?
- Anyone curious to learn more about the fashion industry
- Those who are at the beginning of their career in fashion and students who want to gain knowledge about this industry
- Anyone considering a career in fashion marketing, design, sustainability, retailing, pr, styling...
- Those interested in learning the history and business side of the fashion industry
- Those who want to comprehensive and want-to-learn-quick knowledge about the fashion industry
- Those who want to start their own fashion brand and need to learn about the industry mechanisms
Having knowledge of the fashion industry is essential for a career in fashion.
Learn the fundamentals in this self-paced online course!
Learn from the best in the industry
A note from Giada, founder and CEO of Glam Observer
Hi! If you have been following me and Glam Observer for a while you know that I always want to give you the best content and information ever, so this time it won't be me teaching this course but I've asked a true fashion industry and historian expert to teach you all her secrets and insider knowledge to give you the best experience ever with this course. I did months of research to find the best person for this course...then I watched this video , I listened to her talking for just a couple of seconds, and I immediately understood she was the perfect one! I'm excited that you are going to learn with such a brilliant mind in the industry and I hope you are too! Enjoy this top-notch level of information on the fashion industry!
Let me introduce you to your teacher Emma McClendon.
Meet your teacher
Emma McClendon
Emma McClendon is a fashion historian, curator, and author based in New York City.
While Associate Curator of Costume at The Museum at FIT from 2011-2020, McClendon curated numerous critically acclaimed exhibitions including Power Mode: The Force of Fashion (2019), The Body: Fashion and Physique (2017) and Denim: Fashion's Frontier (2015).
She currently teaches in the MA Fashion Studies program at Parsons School of Design.
Her work has been featured in The New York Times, The Economist, CNN, Vogue, WWD, The Financial Times, and The Wall Street Journal among others.
She holds an MA Hons. in Art History from the University of St. Andrews in Scotland and an MA in the History of Dress from the Courtauld Institute of Art in London. She is currently completing her PhD at the Bard Graduate Center for decorative arts, design history, and material culture in New York City.
Her research focuses on the power dynamics inherent in clothing with a particular interest in body politics, labor, technology, and standardized sizing.
HER WORK HAS BEEN FEATURED IN
What you'll learn in the course
Explore 11 areas of the fashion industry
1.BUSINESS MODELS: COUTURE VS. READY- TO-WEAR VS. FAST FASHION
The words "couture," "haute couture," "ready-to-wear," and "fast fashion" get thrown around a lot. But what do these terms actually mean? In this section we will breakdown the differences between these sectors of the industry and consider their histories.
2.MANUFACTURING
In this section, we will look at the history of fashion production from key inventions of the industrial revolution to the globalization of the industry and fast fashion production. As part of this overview, we will consider standardized sizing and pattern-making, as well as the rise of factory labor and 3D-printing.)
3.FASHION FIBRES
Textiles are the building-blocks of fashion. This section will explore the vast array of materials that have been used to make fashion from the 18th century to the present. We will consider the history of natural fibers like cotton, silk, wool, and linen, but also the implications of new fibres and synthetics. We will also look as weave structures and explore the hierarchy of fabrics and how this has shifted over time, including a discussion of color and dye. )
4.THE RISE OF THE CELEBRITY DESIGNER
Today's fashion industry is organized around designer names and personalities, but when did this start? This section will look at the history of the fashion designer and see how the status of designers shifted from dress-makers to celebrities over the last 200 years.
5.BRANDING
Branding is so ingrained in consumer culture today that it can be difficult to recognize. This section will explore the history of branding as a business strategy and unpack the profound effect it has had on the industry since the 1980s.
6.RETAIL
This section will explore the history of fashion retail from the rise of the department store in the 19th century to the global domination of e-commerce. As part of this history, we will consider the role of buyers, merchandisers, and other retail insiders in the evolution of the industry.
7.GLOBALIZED FASHION MEDIA
In this section, we will look at the rise of the global fashion media machine. We will explore the history of fashion media from 18th century fashion plates to the launch of key titles like Vogue and Harper's Bazaar. This section will also look at the profound impact of social media on the dissemination of fashion.
8.THE FASHION SHOW AND FASHION WEEK
Fashion Weeks have become a global phenomenon. This section will look at the history of Fashion Week and explore how fashion shows grew from small industry presentations to massive staged events attended by throngs of hundreds and live-streamed around the world.
9.ACCESSORIES AND BEAUTY
Accessories and Beauty are key sectors of the industry and are often the primary source of revenue for fashion brands. This section will look at the history of these products and consider how they came to dominate the fashion economy.
10.SUSTAINABLE FASHION FUTURES
Sustainability is a central focus of the contemporary fashion industry. This section will explore different sustainability strategies from new fibres, upcycling, and resale, to labor issues and local production. In this section we will consider the carbon footprint of fashion and how we can address this in the future.
11.DIVERSITY AND INCLUSION
This section will explore diversity and inclusion in fashion, and consider the ways activists, industry leaders, and brands have been working to disrupt the lack representation in the industry in recent years. We will discuss issues related to race, size, gender identity, and disability.
Ready to boost your fashion knowledge and become a fashion industry expert?
BONUSES INCLUDED FOR FREE IN THE COURSE!
A fashion glossary for each module!
Learn100+ fashion terms
$197 included for free
In your school area you'll find the best fashion industry reports from brands, consulting and trend forecasting firms!
Understand the fashion industry from the inside out!
$197 included for free
Want to keep learning more?
Emma will suggest books, chapters, podcasts, articles and resources to keep learning!
You'll find chapter excerpts inside the modules
Boost your CV and LinkedIn profile with the certification
Show your industry skills, professional knowledge and expertise to future employee.
Signed by Emma McClendon
Get Started Now!
One Single Payment
You'll get:
- The online course with 11 modules + Books excerpts, PDFs...($397 value)
- BONUS: Fashion Glossary with 100+ fashion terms ($197 value)
- BONUS: Industry Reports
197€/ $227/ 165£
exchange rate might vary a bit, you can check on Google the exact conversion rate sum. You'll see Euro at checkout but you can pay wherever you are based.
FREQUENTLY ASKED QUESTIONS
We've got A's for your Q's
When does the course start and finish?
It is a completely self-paced online course - all the material and video lessons are immediately available. You decide when you start and when you finish.
Will I need to take a final test or exam to get the certification?
No, you just need to watch all the lessons to receive automatically the certification.
How long is the course?
It's 3 hours of video lessons divided into the 11 modules above. This is not another course you buy and don't finish or boring. No fluff stuff here. We go straight to the point to give you an overview of the fashion industry very quickly!
How long do I have access to the course?
You have lifetime access to the course so you can come back and watch each lesson whenever you want.
I didn't study fashion. Is this course good for me?
Absolutely. With this course you'll fill the gap with the fashion industry knowledge you are missing from a fashion education ;)
I studied fashion. Is this course good for me?
We don't know what you studied because fashion courses cover different things, but one thing is sure: you'll never know enough of anything, there is always something new you can (and need) to learn if you want to grow.
If you want to learn more about the fashion industry or just simply boost your resume with a fashion certification then this course is for you.
Have more questions?
Email me at courses@glamobserver.com
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